December
07
2017

The Intriguing Idea of VO2

Twice in the past few months now I’ve had a coach who was looking to maximize the performance of their athletes ask me, “Should I get VO2 tested?”.  It’s a genuine question.  Over the years, I’ve had a few pre-planned replies ready to go that evolved...

November
30
2017

Sarcasm In Coaching?

By Craig Hysell   I think sarcastic comments, at the right times with the right people (close friends), can be funny.   I think sarcastic comments while coaching my clients on the gym floor are useless and can even be downright detrimental...

November
29
2017

About Those Real World Numbers…

  Real World Numbers?   Hey Coach, I’ve read in quite a few places that in order to maximize muscle gains, I should be eating protein within a half hour of working out.  Is that true?   I get that question a lot.  I’ve read enough answ...

November
21
2017

Why Sharing Your Pain Is Vital To Your Tribe

By Craig Hysell   First of all, great gyms have a tribe, not a community. What’s the difference? A tribe IS the community, IS the culture, IS the belief system. A community simply shares a common attitude or belief.   Building a tribe is ha...

November
17
2017

What IS Excellence in Coaching?

Yesterday, I wrote, What IS Excellence?  and promised to follow up with a specific example of measuring excellence in the gym business. Below, you’ll find a sample Coach Evaluation Form from UpCoach. This isn’t a simple “scale of 1...

October
24
2017

Mentoring Your Coaches and Athletes

The TwoBrain model is built on the balance of knowledge and caring service.   My gym is built on the same model. And yours can be, too.   Like our brain, our mentorship practice prioritizes education or empathy, depending on what’s ne...

October
11
2017

The “Ricky Bobby” Syndrome Part 1: Awareness

By Craig Hysell   Ricky Bobby was a titan of NASCAR drivers but, unfortunately, he had two major flaws: He was a fictional character played by Will Ferrell in the 2006 movie “Talladega Nights: The Ballad of Ricky Bobby” Ricky Bobby lived by the...

September
19
2017

Coach THIS, then this…

By Craig Hysell   The first thing we do in Two-Brain Business gyms is conduct a “No Sweat Intro”. This introduction is a twenty minute conversation to get to know the client and then, if we can help, funnel them into a program at our gym that’s...

September
17
2017

Sharing Your Power

If you attended Catalyst in 2008, you would have seen a lot of chalk on the floor.   Not gymnastics chalk, but the real blackboard stuff: numbers in columns, graphs, notes–the floor of my gym often looked like a big spreadsheet.   I t...

September
10
2017

Gym Rules: An Evaluation

By Craig Hysell   Some gyms have “Gym Rules” and some do not. Not having them is bad. To treat people fairly and to do this consistently, you need rules to guide you, your co-workers and your clients. And everyone needs to know them. If your rul...